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The Shift In Advertising Trends

Customer trust is something that you need to earn if you want your business to be in the league with the rest of your competitors. Because those customers who trust your products and your business are more likely to come back over and over again and make up your repeat customer group. And it is with this repeat customer group that you can add on to your first time customer group as well. Because word of mouth advertising is priceless in the business industry. Like people say word travels fast, about both good and bad things. And when customers come to you because someone they trust has referred you to them then they are more likely to want to buy something from you or make use of the services you offer, merely for the sake of the trust they place on that individual who made the referral.

The types of marketing that businesses can make use of

When it comes to advertising your products and services you need to take into consideration the two types of marketing methods available to you. They are paid media and earned media. And it is through these three forms that you need to target you customer numbers. Paid media is the simple one that most people understand. It is the type of advertising you do when you pay an advertising company to run an advertisement on their website or on their illuminated signs Sydney that are strategically placed in various parts of the city. Even asking a publication company to write about you company, your products and your services is a form of paid advertising. And this is the most common methods that most entrepreneurs first start off in promoting their businesses.

Earned advertising

But there is a form of advertising that is much more powerful than having your company name or your brand ambassador glaring out through brightly lit qualit LED signs or appearing as pop up advertisement on websites. And that is earned advertising which can take on many forms. For example word of mouth is a form of earned advertising, because you have earned the trust of a set of customer and they are in turn promoting you and your company by referring you to other people. And now with the widespread use of social media and reviews, a positive review on a product that you sell or about the services that you offer has the same effect or an even better one that word of mouth, because people are sure to pay more attention to and trust the social media reviews.And although we cannot be sure if paid media will earn the trust of customers we can guarantee the fact that earned media will. And it holds its place higher than the rest of the forms of advertising.

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