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The Advancement Of Marketing

Marketing has been used as a business strategy ever since the inception of trade and commerce. Without marketing, business development would not take place and will limit the business and its potential to grow. In the past, marketing was limited to the limited sources of communication that people used. However, today there are a variety of marketing strategies and innovative ways to market a business. In the past, marketing was done to uplift the business and make it easier to attract customers to the particular service or product. The sources of marketing was limited, however, people were able to rely on the existing sources such as advertising on newspapers and advertising boards. We even use those same methods today, however it has become more innovative and modernized today.

Today, marketing has reached a success through the advancement of technology and ecommerce. E commerce has paved the way for digitalized business and also has made way for new and innovative marketing platforms.  For example, email marketing software is now used in businesses around the world. The start of advertising agencies during the past few decades has also contributed towards the advancement of marketing. Many people choose to higher these agencies for professional email marketing Melbourne and make sure that their brand product/ service is marketed well. Nowadays people are more dependent on technology to fulfill their work and many new software have been developed to enable this. For example, event management software have been developed as part of marketing the use of certain event management companies with the easy use of a software. The software needs to be installed on the customers’ device or computer and then can be used by the customer requiring the service.

Many of the major companies and organizations in the world today have been consistent with the digital trend as this will enable them to expand and grow their business more. Marketing through the relevant technological sources has been instrumental in keeping up with this trend. For example, Facebook and other major social media networks have been used extensively in event management systems software business around the world. The unique characteristic of these modern marketing sources is that it can target a specific target population that it requires in order to sell their product/service. For example, higher studies and graduate programs are constantly being advertised on social media as this can gain more attention from the younger population and hence their target audience. Marketing has definitely revolutionized in the past few decades and it can be attributed to the development of technology and communication systems.

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